We believe you are what you eat. We also believe that what you put ON your body is just as important as what you put IN it. So, why should we take the time to put organic fruits and veggies in our diet while slathering our hair and scalp with ingredients that we can't pronounce? Each ingredient in our products is carefully chosen because it gets the job done AND is good for you. You don't have to worry about reading the ingredients label (although you should!) because you can trust that we have your back.