Our Vision

The WH Shop is a black-owned beauty retailer committed to sourcing the best in high-quality clean beauty products exclusively from black-owned companies
For far too long, manufacturers have been willing to sell beauty products to our communities which research has proven to be harmful to our health. Creating economic stability should not be done in a manner that is detrimental to a marketed community; the uplift should be universal. 
We help the health-conscious beauty shopper make healthier choices without sacrificing quality allowing them the ability to live a more fulfilling life, all while supporting their own community’s advancement.