Aaron Wallace: 3-Step Haircare System
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Our specifically formulated Hair care system for Black men.
Composed of our AW: Hydrating Hair and Beard Shampoo, Conditioner and Moisturizer. All uniquely infused with Mango Butter & Black Seed Oil.
Our completely natural formulations gently cleanse, strengthen and moisturize to combat early receding hair and patches in the beard. We focus on maximum hydration and nutrition to penetrate thick hair and nourish down to the follicle. Creating healthier, more supple head and beard hair.
Infused with distinct notes of amber, leather and spices opening with baies rose, bergamot and lime.
Why Mango Butter?
When learning about the key issues facing those with curly and coily hair types we identified that due to the prominent coils in our hair, breakage and moisture retention are among the biggest issues we face. With a lack of moisture leading to a number of issues including poor growth, patchiness, scalp issues and breakage we understood that although it is important to hydrate the hair, keeping that moisture in is just as important! Many products on the shelves do not contain enough of the nutrients needed to effectively penetrate and nourish Afro hair types, many actually do more harm than good by in fact stripping the hair of what it needs for healthy growth. The outer layer of your hair is known as the cuticle, this is made of overlapping cells that strengthen and protect the hair shaft. In Afro hair this cuticle is naturally raised and does not lay flat, as a result it loses moisture at a much faster rate and tangles far easier, as shingles lock into each other. In an effort to address this, we discovered the amazing benefits of Mango Butter. Mango Butter is packed with fatty acids and vitamins, it is a moisture rich food for your hair which protects the cuticle from damage and is especially advantageous in moisture retention.